helping therapists say what they mean
I started this work because I saw how often therapists struggled to explain their expertise online, even when they were confident and skilled in the therapy room. Clear messaging shouldn’t be the hardest part.
WHY I DO THISClarity before everything else
I believe therapists shouldn’t have to choose between sounding professional and sounding human. Too many private practice websites rely on vague language that feels safe but leaves clients unsure if they’re in the right place.
My work is about helping therapists articulate what they already know in a way that feels grounded, specific, and true to how they actually practice so their websites can do their job without overcomplicating things.
A BIT ABOUT ME
I know the work and the struggle to explain it
As a therapist, I understand how complex and nuanced this work is. I also know how easy it is to default to language that feels broad, clinical, or interchangeable when you’re trying to explain it online.
What I kept seeing, in my own work and in other therapists’ websites, was that the challenge wasn’t skill or training. It was translation.
This work sits at the intersection of psychology and language
My approach blends clinical insight with messaging strategy. I understand how therapists think, what they worry about when they write, and why narrowing language can feel risky.
That understanding shapes how I build websites as tools that help the right clients recognize themselves and take the next step.
“I was very surprised by how quickly Chrystal was able to get the website done! It was only a few days after us meeting to discuss that she had the website completely set up for me. I am very impressed with how efficient and attentive to detail she is. “
Corinne Sudduth
Rising with Me Counseling
See How Website in a Week Works
If you’re ready for a private practice website that reflects your work and attracts clients you love working with, Website in a Week offers a focused, messaging-first way to move forward without dragging out the process.
From the blog
Practical insights for therapists navigating websites, messaging, and private practice.
