For black mental health therapists who need a clear, client-attracting website but have no idea where to start.

The preparation steps to plan, write, design, and launch your therapist website—in one week.

The S.I.T.(e). Prep™ Starter Pack

 (Strategize. Inspire. Translate. {execute}.)

Your ideal clients are out there

searching for a therapist who looks like you.

The problem?

They can’t find you……..yet.

What therapists are saying.....

What therapists are saying.....

“I would describe your service as a fantastic option for therapists or small business owners looking for a stress-free, professional website building (option)”.

Latoya King-Robinson, LPC - Healistry, LLC

Does This Sound Like You?"

  • Do you keep hearing “It’s so hard to find a Black therapist” and wonder—how do I make sure I’m one they can actually find?

  • Are you nervous that you’ll pour time and money into a site… and still not stand out from every other therapist online?

  • Have you put off launching your private practice website because tech, design, and copy just aren’t your thing?


If even one of those questions hit a nerve, you’re in exactly the right place.

Because the truth is—your passion, your credentials, and your purpose deserve more than a generic “Therapist for Everyone” website.

If even one of those questions hit a nerve, you’re in exactly the right place.

Because the truth is—your passion, your credentials, and your purpose deserve more than a generic “Therapist for Everyone” website.

Let me show you how to build a clear, client-attracting digital presence that positions you as the therapist your ideal client has been searching for.


Imagine if…
Your website finally reflected your voice, values, and style—without spending thousands or waiting months.

Your inbox was filled with inquiries from clients you actually want to work with.

You stopped second-guessing what to say and wrote your site with purpose and direction.

Your brand looked polished and consistent, with your copy, colors, and message all working together.

You had a therapist-first roadmap for building a website that helps the right clients find you.

HERE’S THE TRUTH:

Representation matters.

Visibility matters.

And a clear, strategic website is where it starts.

Your ideal clients are out there searching.

Let’s make sure they can actually find you.

The website struggles usually go a little somethin’ like this…

You grab a template, plug in your info, tweak the colors—and then…
you stare at the screen wondering why it still doesn’t feel right.
Why it’s not attracting the right clients.
Why writing your copy feels harder than your grad school thesis.

That’s exactly why I created
a step-by-step system to help therapists get clear on their niche, message, voice, and content before building their website.

introducing

The S.I.T.(e) Prep Starter Pack

The ultimate brand and copywriting starter pack to help Black therapists launch a website that actually helps you connect to people you want to work with!

Here’s what’s inside the S.I.T.(e). Prep Starter Pack:

(This is the Strategize, Inspire, Translate phase—aka your website prep work made simple.)

  • The Therapist’s S.T.T.E. Sidekick: Your Custom Copy & Strategy Chatbot

    STRATEGIZE: No more second-guessing every headline or wondering what your website should say.
    → This AI-powered custom chatbot acts like your personal assistant—helping you brainstorm, write, and refine your brand strategy and website copy based on your practice goals and ideal client.

  • CLEARLY DEFINE YOUR BRAND.....Therapist Website Clarity Blueprint

    STRATEGIZE: Finally get clear on what your website should say, who it should speak to, and how to position your practice.
     → This step-by-step workbook walks you through building your brand foundation—ideal client clarity, brand values, positioning, and purpose—so your website doesn’t sound like every other therapist’s site out there.

  • The Beginner On-Page SEO Blueprint for Therapists

    STRATEGIZE: Your website won’t work if no one can find it. Let’s fix that—without the tech overwhelm.
    → This simple, no-fluff guide walks you through the essential first steps to getting found on Google. Learn how to choose the right keywords, optimize your pages, and start showing up in local search—so the right clients can actually find you online.

  • Website Copy Blueprint for Therapists

    INSPIRE: No more writer’s block or guessing what to say.
     → Get guided page-by-page copy prompts tailored for therapists AND a custom AI chatbot trained to help you fill in the blanks—so you can write copy that sounds like you and connects with your dream clients.


  • Website Visual Prep Blueprint

    TRANSLATE: Turn your brand vision into a visual experience that feels cohesive and professional.
     → Choose your brand colors, fonts, and photography direction with clarity so your site looks polished—not pieced together. This visual planning means you’ll save time (and frustration) once it’s time to build.

I’m serving the whole plate, not just a bite!

So you finally see what’s been missing.
So you stop guessing and start writing with purpose.
So you know what to say, how to say it, and how to get found.
So your website actually works—not just looks good.

This is the prep work most therapists skip.
You won’t!

Hey, I’m Chrystal Renee’ 👋🏽

I’m a licensed therapist.

I also help Black therapists starting private practice.

I wasted time and money on my first website.
It looked okay—but didn’t reflect me or attract the right clients.

Once I learned brand strategy, copywriting, and design, everything changed.
Clients finally found me and felt connected from the start.

Now I teach therapists how to do the same.

Websites that feel and sound like you.
Websites that speak to your ideal clients.

If you’re ready to feel confident online—you’re in the right place.

Let’s get into it.

The S.I.T.(e). Prep starter pack

The First Step

The ultimate brand and copywriting starter pack to help Black therapists launch a website that actually gets them found.

You’ve got the training, the passion, and the heart for this work—now it’s time to build a brand and website that reflects it.

This offer gives you everything you need to Strategize, Inspire, and Translate your vision into a clear message and visual plan—so when it’s time to Execute (with your site), you’re not scrambling or second-guessing.

Stop blending in. Start showing up.

“The ‘Aha’ is that branding is something I didn't know I needed.”


Teresa Buxton, LPC
Encouragement Counseling, LCSW

Here's How It All Comes Together:

I’ve broken down this offer into 3 simple, easy-to-follow phases so you can finally prep your website—without the overwhelm.

AND…you have A custom chatbot to work as your assistant throughout the process!

Phase 1 - Strategize

Lay the foundation so you don’t waste time building the wrong site for the wrong audience.

  • Clarify your niche, ideal client, values, and unique message with the Therapist Website Clarity Blueprint

  • Identify what makes you stand out (and how to say it clearly!)

  • Create a brand strategy that connects with the people you want to work with

  • Execute a super-simple plan using The Beginner On-Page SEO Blueprint for Therapists to get you started with SEO.

  • Position your practice as the go-to for your ideal clients (instead of getting lost in the crowd)

Phase 2 - inspire

Create a brand aesthetic that attracts your people and feels aligned with your style.

  • Use the Visual Prep Blueprint to define your brand colors, fonts, photo vibe, and overall feel

  • Get inspired with the Sample Color Palette Library curated specifically for therapists (included in Visual Blueprint).

  • Build a cohesive look with the Visual Brand Board Template (included in Visual Blueprint).

  • Learn how to visually prep your site so it’s ready for a seamless launch

Phase 3 - Translate

Turn all that clarity into compelling, connection-building website copy.

  • Use the Website Copy Blueprint for Therapists to write your Home, About, and Services pages

  • Learn what to say (and where to say it) to connect with the clients who are already looking for you

  • Feel confident knowing your site reflects your voice and values

Get clear, confident, and client-ready before you ever touch a template.

What therapists are saying.....

What therapists are saying.....

“She (Chrystal) made the process easy by giving me easy to follow tutorials for utilizing Squarespace and always being available to answer any questions I had.”.

Corinne Sudduth, LPC - Rising with Me Counseling

But wait……I threw in some bonuses for ya too!

 Bonus #1: Proof Bar Blueprint for Therapists


Build trust—without crossing ethical lines.
→ A proof bar is a simple, strategic section that highlights your expertise and credibility at a glance.

But here’s the thing: most advice out there relies on client testimonials—which aren’t an option for many therapists.

This blueprint was created specifically for therapists, showing you how to build an effective proof bar that honors HIPAA, protects client confidentiality, and still helps potential clients feel confident saying yes to working with you.

 Bonus #2: The Therapist’s CTA Button Blueprint


No more “Book Now” buttons that get ignored.
→ CTA (Call-To-Action) buttons are some of the most important copy on your site. But they usually don’t get the respect they deserve. This blueprint helps you write bold, benefit-driven CTAs that actually get clicked—so you guide visitors exactly where you want them to go (like your link to book a session or your services page). The Therapist’s CTA Button Blueprint helps you “put some respect on it’s name”.

Here’s Everything You Get Inside The S.I.T.(e). Prep Starter Pack

Custom AI Branding and Copy Chatbot (Therapists S.I.T.E. Sidekick)
A trained assistant to help you brainstorm, write, and polish your therapist website copy
$97 Value

Phase 1 - Strategize

Therapist Website Clarity Blueprint
Nail your niche, define your brand message, and get clear on who your website is speaking to
$197 Value

Beginner On-Page SEO Blueprint for Therapists

A simple, get-started-now SEO strategy—so you can launch your site without getting stuck.
$47 Value

Phase 2 - Inspire

Website Copy Blueprint for Therapists
 A plug-and-play roadmap for writing your Home, About, and Services pages
$197 Value

Phase 3 - Translate

Website Visual Prep Blueprint
Map out your brand’s look and feel so your site reflects your style and feels aligned

Includes Sample Color Palette Library and Visual Brand Board Template
$147 Value

BONUS #1: Proof Bar Blueprint for Therapists
 Learn how to build trust on your site without testimonials - specifically for therapists.
$57 Value

BONUS #2: The Therapist’s CTA Button Blueprint
Write call-to-action buttons that actually get clicks—bye, bye “book now, book now……”
$37 Value

Total Value: $779

Today’s Price: Just $47

This is definitely for you if…

  • You’re a Black therapist who’s tired of hearing “It’s so hard to find a Black therapist” — and you want your ideal clients to actually find you.

  • You’re launching (or rebranding) your private practice and have no clue what to write on your website.

  • You’ve wasted time (and money) on templates, designers, and DIYs that still didn’t leave you with a website you’re proud of.

  • You want a simple strategy that connects your expertise to the exact clients you love working with — without sounding like a robot.

  • You’re ready to finally show up online in a way that feels authentic, aligned, and strategic — not all over the place.

This is it!

Everything you need to get clear on your strategy, copy, and visuals.
Attract the right clients. Stop feeling invisible online.

This isn’t another overwhelming, generic course.
It’s a plug-and-play blueprint—built for therapists, by a therapist.

I’ve been where you are.
If you’ve got the passion, I’ve got the plan.

Let’s build your website—without spinning your wheels or the headaches!

Your Website Starts Here

Here’s What’s Waiting Inside

Custom AI Branding and Copy Chatbot (Therapists S.I.T.E. Sidekick) - $97 Value

Therapist Website Clarity Blueprint - $197 Value

Beginner On-Page SEO Blueprint for Therapists - $47 Value

Website Copy Blueprint for Therapists - $197 Value

Website Visual Prep Blueprint (Includes Sample Color Palette Library and Visual Brand Board Template) - $147 Value

🎁 BONUS #1: Proof Bar Blueprint for Therapists - $57 Value

🎁 BONUS #2: The Therapist’s CTA Button Blueprint - $37 Value

Total Value: $779

Today’s Price: Just $47

Yeah, yeah… I know I already told you about the bonuses.
But seriously—these are the kind of tools that help you actually launch your website.


No fluff. No busywork. Just support that makes things simpler and gets it done.

Bonus #1: Proof Bar Blueprint for Therapists
Can’t use testimonials?

No problem.

This guide shows you how to flex your expertise and build trust—without breaking ethical rules.

Bonus #2: The Therapist’s CTA Button Blueprint
“Book Now” is boring (cue snooze sound effects 💤) .

These button formulas turn clicks into clients by making your calls-to-action clear, bold, and impossible to ignore.

Let’s quickly review everything you’ll get done with the S.I.T.(e). Prep starter pack:

  • Define your brand so you know what makes your practice stand out.

  • Write your copy with prompts, therapist tips, and a copywriting chatbot.

  • Prep your visuals with a brand board, photos, and color palette tools.

  • Map your website content—know what goes where, without guessing.

  • Get ready to build a site that speaks to your ideal clients.

  • Stop blending in. Show up online as the trustworthy therapist you are.

You’ve done enough second-guessing.

Now it’s time to show up online like the therapist your ideal clients are already searching for.

Let’s build your foundation—so when they’re ready, they can actually find you.

 FAQs – Let’s Clear Things Up

Q: Why are you offering ALL of this for just $47?
 A: Because too many Black therapists are out here doing life-changing work but still aren’t being found online. This toolkit removes that barrier—quickly and affordably. Plus, I know when you get this level of clarity and support upfront, it sets the stage for sustainable business growth.

Q: I’m not tech-savvy. Will I be able to use this?
 A: Yep! You don’t need any fancy tech skills to make this work. If you can open a PDF, click a link, and copy and paste into a Google Doc—you’re good. Everything is explained step-by-step (plus, I include walkthrough videos for visual learners).

Q: What if I buy it and decide it’s not for me?
 A: I know investing in your business can get expensive (even $47 can add up). But if you follow the steps in the S.I.T.(e). Prep Framework, you’ll have everything you need to move on to the next step…and that’s Executing all this goodness onto your right-fit client attracting website. Because this is a digital product, I can not offer refunds. However, if you have any challenges or questions, feel free to reach out and we can work through them.

Q: When do I get access?
 A: Instantly. As soon as you purchase, you’ll get a welcome email with access to all your blueprints, bonuses, and your live custom chatbot.

Q: Is this just information, or will I actually get things DONE?
 A: This is implementation-focused. You’re not just reading—you’re building your brand strategy, writing your copy, prepping your site visuals, and walking away with clarity and assets that will make ultimately launching your website a BREEEEEZE!

P.S. If you’re skimming and just want the bottom line—
For $47, you’re getting the exact roadmap I wish I had when I built my first website. No fluff. No tech spirals. Just a step-by-step plan to help you get clear, get organized, and finally have all the peices in place to launch a website that attracts the right clients.